Racism is a belief that the many differences between races determine the cultural or individual achievements, usually involving the idea that one’s own race is superior and has the right to rule others. Racism one of the world’s major issues. Today race is a set of genetic, biological characteristics, and area related characteristics. One influence on racism is the media. The media has a big influence on the way race are viewed by the society. The media is made up of the television, newspapers, magazines, film and radio. Racism is ramped in the United States of America. This racism is not only fueled by the people but also by the media. The media in the United States has a very racist point of view.
The television is the most popular spread of racism. These are the major ways in which the media leaks racism in America. In certain television shows the media is trying to capture certain audiences, and many of these audiences are white. The media in these shows aims the whites more than the black people who also inhabit the United States (black Americans). For example shows such as “Friends” and “Seinfeld” are aimed towards the white middle class Americans.On television shows there is little or no interracial and combined ethnic groups because there is usually actors of one race on each television show. Most of these shows are of the white people. The media has little or no consideration at all for the black people and in cases where these black people are involved in the shows they are portrayed as idiots or they act the worst scenes. They are presented as people of no value to the society in many of the shows.
The barrier between different races on the television is a big problem. The television shows are not showing the diversity of America. Instead they present America as a society made up of one race. This is not a proper presentation of the American society. These shows may have great negative impact on the growing children because children are very easy to impact and they also spend many of their hours watching the television. When shown only one race, children develop negative thoughts towards other ethnicities. This is a stereotype that the media portrays through the television shows and makes the young generation to be close minded and prejudiced.
Some of the most popular shows have different racial stereotypes. The writer of some of these movies try to make a racial stereotype that people from a certain race possess certain unique characteristics. For example people from India are always portrayed as being Hindus. They practice Hindu as their religion even though this is not true for all the Indians.
In other movies the racial stereotypes are portrayed as being criminals. For example in “The Sopranos”, the character Tony, an Italian American is the head of the criminal family. The media is presenting Italian Americans as criminals.
There are many reasons that there is no equal news coverage on every story. One reason is because there is little or no diversity in the newsrooms. According to the radio-television news directors association, minorities make up 23 percent of the total newsroom staff. The American society of the newspaper editors reported that 13 percent of the journalists are minorities. The lack of more races in the newsrooms causes misinterpretation of the minorities in the news. This racism by the media is not done on purpose but it is done because of no exposure of the minority races in the newsrooms.
Sometimes inequality occurs when the reporters and other journalists go for tales that will attract many more audience. These news writers and presenters do not care about what happens in the lives of the poor, but are more interested in the lives of the rich or people of the high class in the society. There are people who think that crime is more common in the blacks and Hispanic cultures and is no big deal. This stereotype adds to the misinterpretation and little or no coverage of the minorities in the news.
Stereotyping of the races also happens in the movies. Some movies that stereotype the African Americans include “Friday”, “Hustle” and “Flow”. “Friday” is about two friends hanging out on their porch on a Friday afternoon. “Hustle and Flow” is about Memphis pimp in a mid-crisis who attempts to become successful rapper. All these two movies take place in the bad part of the city which is mostly known as the ghetto. All of the characters use illegal drugs, have illegal jobs. At least each of the characters is indulged in an illegal activity. None of them speak proper English. These stereotypes portrays African Americans as being stupid, lazy and drug dealers. Generally, they are presented as being criminals or evil.
Movies like “Scarface” and “Goodfellas” portray Caucasians as being gangsters. “scarface” is about a drug lord named Tony Montana who is well known and feared. His greed, jealousy and using his of drugs influence his downfall.
By these the society is being portrayed as being made of ne race and if you belong to the other it is as you don’t exist.