As institutions that house and protect relics of the past, museums have an obligation to present collections to the public to assess learning. Ambrose and Crispin (2012) write that, “museums hold primary evidence for establishing and furthering knowledge”. The presence of any object in a museum is evidence of past knowledge that has survived, and museums have a duty to preserve and share this knowledge with all of humanity. Those obligations are the very reason that the environment of any museum revolves around learning and interpretation.Interpretation
Interpretation is versatile. Ambrose and Crispin (2012) write that objects need to be explained or interpreted in order to be fully understood. The definition of “interpretation” in the world of museums is, “explaining an object and its significance”. They also write that interpretation can also provide a conservation message about the object and its context. Museums tend to seek a broad audience to interpret to and must adapt their techniques to appeal to particular groups as a result. If this in not implemented, then interpretation can fail to reach audiences but reaching or pleasing every individual is not realistic.
Museums maintain collections so that they can be promoted. As Ambrose and Crispin (2012) write, “as keepers of the collective memory, museums can play a valuable role in providing an understanding of identity and in fostering a sense of belonging to a place or community for their users”. Also interaction with the constituent community and promotion of their heritage is an integral part of the educational role of the museum. Marketing is the most effective way for museums to promote their heritage and targeting a variety of audiences would be the best way to attract attention.