Basmati is a long grained rice, often a few shades darker than white. It’s known for its distinct nutty taste and aroma. When cooked, grains usually elongate to twice their original raw size, and have a soft and fluffy texture when cooked properly.
There are twelve separate Indian varieties and six Pakistani varieties, and they mostly differ because of their taste, look and where they were grown. There are also a few artificially created hybrids (such as Pusa Basmati-1 or PB1) which were grown with the intention of a halved growth time, but they are not true varieties.1. Where is the primary product produced throughout the world? And why is it produced there?
Basmati rice is grown in eight separate states within India. These states are named Haryana, Jammu & Kashmir, Himachal Pradesh, Delhi, Uttarakhand, Uttar Pradesh and Bihar. Basmati is also grown in a state occupied by both India and Pakistan which is named Punjab. Over 60% of India’s total rice cultivation comes from the state named Haryana which is located in India’s north, just below Punjab, the state occupied by both India and Pakistan. More recently, America has started producing basmati, and exports to sale points all around the world. Basmati has been produced for thousands of years at the base of the Himalayas, and continues to be today.
India’s total basmati production for the 2011/12 season was over five million tonnes (250,000,000,000,000 or two hundred and fifty trillion singular grains~). In Pakistan 95% of rice cultivation comes from Punjab with 2.47 Million tonnes harvested in the 2010 season.
Since the introduction of basmati cultivation outside of India and Pakistan, Pakistan has slowly dropped in the amount of basmati exported each year, whilst India has continued to grow its basmati market, steadily producing and exporting more rice every year.
2. Where is the product manufactured? And what is involved in the manufacturing process?
Basmati rice is mostly produced and packaged in its origin, India, and shipped to its sale point. Some major distributors are Amira and Dunar, and are both operated within India. They ship their rice all around the -world and are relabelled into well-known brands. In Australia there are a few major rice companies but only a few sell basmati, such as Tilda and Sunrice. Sunrice is a brand name for a much larger company called Ricegrowers Limited and it is the fifth largest rice food exporter in the world, making it a large buyer of rice from India, Pakistan and America.
Traditionally, basmati has always been grown in India and Pakistan, and this had been the same for countless generations until 1997. In 1997 an American company named RiceTec was granted a patent to start growing a rice product under the name basmati in America. India’s basmati market were understandably upset with this patent and protested stating that basmati had always been grown in India and Pakistan, and it was part of their culture. The case was settled in 2001 when RiceTec were
issued a far more limiting patent.
3. How is the product and demand for your product spatially distributed
All of the above steps are completed in the products growth point, India, Pakistan or America. Unlike many other packaged foods, the majority of Indian and Pakistani basmati rice is packaged in its origin before it is sent on its way via a cargo ship, truck, or train. After its transport, the rice is thoroughly checked for cleanliness before it is either packaged or sent to a distributor.
4. How are countries connected through the trade of your product?
The easiest method of transporting large amounts of rice around the world is with large cargo ships, and then trucks to the sale point or it can be loaded onto cargo trains for transport. As basmati is largely imported by the United Arab Emirates, Saudi Arabia and the United Kingdom, and more recently Iran, the basmati is shipped to the United Arab Emirates by large container ship, and trucked or trained through to the United Kingdom. It is also shipped to all other places it is sold, such as Australia, where is sold under various brand names.
Basmati Case Study. 2013. Basmati Case Study. [ONLINE] Available at: https://www1.american.edu/TED/basmati.htm. [Accessed 16 November 2013].
Manufacturing Process -Rice Manufacturing Process,Basmati Rice Manufacturing Process. 2013. Manufacturing Process -Rice Manufacturing Process,Basmati Rice Manufacturing Process. [ONLINE] Available at: https://www.riceinfo.in/manufacturing_process.php. [Accessed 16 November 2013].
Rice Export from India – 05. 2013. Rice Export from India – 05. [ONLINE] Available at: https://drd.dacnet.nic.in/Rice%20Export%20-%2005.htm. [Accessed 16 November 2013].
Basmati rice. 2013. Basmati rice. [ONLINE] Available at: https://www.apeda.gov.in/apedawebsite/SubHead_Products/Basmati_Rice.htm. [Accessed 16 November 2013].
Basmati – Wikipedia, the free encyclopedia. 2013. Basmati – Wikipedia, the free encyclopedia. [ONLINE] Available at: https://en.wikipedia.org/wiki/Basmati. [Accessed 16 November 2013].
Global market: Pakistani basmati may slip down the pecking order – The Express Tribune. 2013. Global market: Pakistani basmati may slip down the pecking order – The Express Tribune. [ONLINE] Available at: https://tribune.com.pk/story/410164/global-market-pakistani-basmati-may-slip-down-the-pecking-order/. [Accessed 17 November 2013].
India-U.S. Fight on Basmati Rice Is Mostly Settled – New York Times. 2013. India-U.S. Fight on Basmati Rice Is Mostly Settled – New York Times. [ONLINE] Available at: https://www.nytimes.com/2001/08/25/business/india-us-fight-on-basmati-rice-is-mostly-settled.html?src=pm. [Accessed 17 November 2013].