The data management issue arose after it was discovered that a prison-based mobile corporation known as Securus was dashing out services that facilitated prison officers to monitor and track cell phones in America within a short time. The allegations preceded an investigation that was conducted by Senator Ron Wyden. The investigation led to the finding that privacy of location was a significant issue of concern and this prompted the auditing of the communications big players and their affiliations with other data corporations that deal with customer data business.
General and Ethical Approach
The careful analysis discovered that brokers were responsible for selling locations of Americans to the top investors without their knowledge to the extent of sharing it even with the web portals. These actions are supposed to be met with dire consequences of nullifying such companies. Other findings that were made included the smart bug location that would have enabled an individual to trace the data location of mobile users secretly (Coll, 2017). The Internet Service Providers have asserted to minimize the transaction of data location of their customers, though it is not promised to be a long-term venture until they are satisfied that they can fully safeguard their consumer’s data location via advanced systems of technology.Past practice
AT&T has started to minimize the distribution of their consumers’ data location with the companies that act as middlemen. Moreover, the corporation has started terminating their agreements with the data location trackers. However, sharing of data would still be vital especially when it comes to issues like preventing fraud and call routing. They are determined to safeguard the security and privacy of their consumer’s location. Whereabouts and inform their customers regarding their execution plans to nullify their contract agreement with these middlemen companies (Sandoval, 2014). The corporations’ top agenda is to safeguard their customer’s details, on the other hand, their termination of agreements with the brokers for the data location services is also necessary for the entire safety of the end consumers and also ensuring potential lifesaving services like roadside emergencies are also taken into consideration. This means that the company will not indulge into location agreements contract not unless they are fully satisfied that their customer’s location data is privatized through advanced technological systems.
Firstly, data packages run in different intensities, and most may operate suitably even if they are not relegated to the company’s fastest and most expensive storage tiers. The company will reduce costs and also enhance system quality once they consider the needs of the end-user that are connected with all data set. Notably, this will likewise be improved by shifting data that is not performance-sensitive towards less energetic tiers. Today, tiered systems of storage are not perfect yet. As such, data may only move in between the tiers at a prolonged rate and operate the risk of negating benefits due to failing to keep up with data usage rate (Bray et al., 1974). However, they are likely to run into situations whereby the company has to pull back raw data into a high-performance location of their Information Technology stack. Notably, their storage system ought to react to changes in performance as well as requirements throughout the life cycle of the data in case they want to prevent latency and bottlenecks issues.
Secondly, the company ought to prevent data from falling into the wrong hands through scaling. Data is amassed in the company as it expands, and, if it is critical data like intellectual property or employee-generated unstructured information like emails and file versions. Precisely, this data can’t be compromised. While the company grows, they ought to track usage of data and deliver uninterrupted aid for all storage tiers to make sure the general system is correctly prepared and managed to scale.
Thirdly, users do not comprehend systems and, therefore, it is the responsibility of the company to make sure they stay in touch with clients to solve the current issue. In most cases, training staff for the goal and utilization of a given set of information systems is hard and fruitless. Consequently, the underlying goal should be to deliver a seamless consumer experience and conceals the systems from which the information is coming (Coll, 2017). Nonetheless, this does not mean only that only a single enterprise-wide system should be availed containing all the data. Always, there will be the need to include numerous information systems, yet the information included within them ought to be displayed in a human-friendly manner.
Through this easy-to-follow SWOT analysis of AT&T by evaluating its strengths, weaknesses, opportunities, as well as threats, the third strategy is applicable. Notably, since the need to prevent data leak is directly proportional to profitability, the analysis addresses the current market extensively.
Abilities: In the US, AT&T currently covers all main metropolitan areas and serves around 350 million people through the LTE technology. Also, the company offers 4G coverage through several other techniques. Notably, when put together with the company’s enhanced backhaul, these carriers ought to improve AT&T’s network capabilities as well as offer better mobile broadband speeds used in video and data services. Furthermore, the company’s wireless network system also depends on various other GSM transmission solutions for 2G and 3G data communications (Sandoval, 2014). Importantly, this service provider proceeds to broaden the range of locations, to encompass cafés airports. Precisely, in these areas, customers have access to broadband Internet connectivity through wireless fidelity technology.
Broadband Offerings: The communications industry goes on moving towards Internet-based technique with the capability of blending wireless services and traditional Wireline. AT&T has plans to deliver services that use the advantages of such new and primarily complex technologies. Notably, the company hopes to continue focusing on widening its high-speed U-verse broadband as well as video offerings (Coll, 2017). There are also plans to develop IP-based services to enable clients to connect their home or even Wireline services for businesses with wireless service. Additionally, AT&T’s leverage and size should allow it to use the advantage of the progressing telecommunications space through the enhanced spectrum, data services, and capacity.
Tighter Margins: The price wars involving the leading service providers of wireless phone have been hurting overall gains at AT&T. Also, such smartphone introductions as Apple’s iPhone 6, have prompted most customers to shift. Most importantly, pay-as-you-go and low-cost plans from such peers as T-Mobile and Sprint have damaged AT&T’s customer base and market share. Moreover, this carrier’s spending to update infrastructure and networks have augmented expenses and also improved its already substantial debt obligations. Notably, the growing content cost about mobile providers will probably hinder earnings growth in future quarters.
Lack of Flexibility: AT&T has a complicated structure and vast size, which increases its struggle to adapt to a wireless segment that is volatile. Smaller and more-nimble competitors may introduce new products in the market more quickly and generally and lower expenses for development. On top of that, other corporations might tweak the programs for discount payment as well as data offerings more often and avoid disturbing a vast customer base (Bray et al., 1974). Therefore, AT&T must stay cognizant of the changes in FCC regulations to evade impacts on its aptitude to gain capacity and spectrum.
Acquisitions: The Company is not a stranger to the rampant M&A undertakings within the telecommunications industry. In the recent past, AT&T purchased DirecTV for approximately $48.5 billion using cash and stock. While the pay-for-television marketplace is reasonably mature, the deal has enabled the company to extend video offerings and also discuss content contracts with the countries’ largest media outlets. Additionally, this offers the company accessibility to the 18 million subscribers of DirecTV’s in Latin America. Moreover, it boosts the cash flow potential while producing yearly cost savings. Also, the extra free flow of cash is currently crucial for the company because it has decided to make a substantial investment in its broadband/wireless lineup.
A Completely-Developed Next Platform: The Company acquired prepaid provider Leap Wireless, which is supposed to help in fending off rivals and also attracting a higher number of lower-income clients. Its revamped Next arm has also demonstrated success early. Importantly, steering clients away from the peers and also acquire a position in the value-focused discount plan area (Kleinfield, 1981). The recent programs ought to reduce the provider’s churn rate while seeking to utilize on the desires of consumers for the most recent smartphone offers and also unwillingness to use a considerable amount of money while purchasing.
Improvement Spectrum/capacity: The speeds of data transmission as well as general usage have grown tremendously over the last few years. Therefore, wireless carriers have seen soaring costs when it comes to lifting spectrum and capacity, especially in densely-populated metropolitan regions. Generally, wireless providers compete according to reliability, accessibility, transmission speed, and price (Angwin et al., 2015). Because most corporations have reached parity on such fronts, cost and spectrum/capacity have attained a premium. Currently, the company is primed to utilize over 40 billion dollars to bolster its network over highly-populated metropolitan areas, notably Los Angeles, Dallas, New York, and Chicago.
Continued War on Price: Notably, sprint has established new strategy directly focused on Verizon and AT&T. Sprint has also planned to reduce the wireless bills of customers by half once they switch. Upon consumers’ choosing a plan and porting their numbers to this competitor, the company is going to deliver unlimited text and talk on its network while offering data to them at half the price of their prior program (Brandom, 2017). As such, these deals are likely to harm the market share of AT&T’s. While consumers generally win during such price wars, they result in the general suffering of service providers’ margins.
Porter’s five force analysis
The American Telephone & Telegraph Company has structured its business undertakings into four central operating segments. The first is the Wireless Division which encompasses internet services and cell phone. The second segment is Wireline Division, which includes voice product lines for the local as well as long-distance businesses, consumers, and government services. Notably, this segment also provides data product lines like video services, access to the Internet, not to mention several other business services offered by the company. Thirdly, the company has Divisions for Advertising Solutions, which involves advertisement of print directory (Angwin et al., 2015). Lastly, there are other Subsidiaries such as payphones and operating services.